Selling a Home

Why Brand Matters ~ Selling a Home

Your home is more than an architectural structure. Often, it’s an extension of who you are — your personality, style and values. Selling it can be an emotional experience, but it can also be exciting and rewarding. Once you’ve made up your mind to sell your property, you need to do your “homework” and CENTURY 21® Woods to Water Realty is the place to start!

Our CENTURY 21® Woods to Water Agents have the experience, local knowledge and state-of-the-art marketing resources to guide you through selling your home within the ideal time frame and at the most effective price point. The typical home sale today involves more than 20 steps and our Agents understand both sides of the transaction and will work to keep everything on track through the entire process from the initial listing contract through to a successful closing.

  • Creating a Marketing plan
  • Setting the price
  • Showtime
  • Making the Deal


Century 21 Woods to Water Realty

Featured Listings

Why sell your property with CENTURY 21 Woods to Water Realty? Simple. No one can locate buyers better, bringing to bear more than 20 years of marketing experience, to get you the best price in the shortest time possible. To sell a waterfront property, you need more than a “For Sale” sign and a local newspaper ad. Buyers have a harder time finding your listing. That’s why you need the benefit of CENTURY 21 Woods to Water Realty’s professionalism and exclusive, proven marketing tools. We expose your property locally, regionally and nationally from the first day.

Learn more about Selling a home contact one of our agents.


Step 1: Creating a Marketing plan

Start by creating a prioritized list of features you want in your next home and the reasons why. Use it as your search guide, but remember that depending on your funding, you will probably need to make some compromises. In addition, talk to your real estate professional about where you want to live. Location is a huge part of any move. CENTURY 21 professionals are trained to help their clients narrow down their choices by sharing market trends and local information such as area lake information and community statistics.

Step 2: Setting the price

Now that you know what you want, it's time to see what you can afford. You can start by crunching the numbers yourself using our mortgage calculator in the right column. When you're ready to move to the next step, you can get pre-approved for a mortgage. This process accomplishes two important goals. First, it will tell you how much house you can afford and what your monthly payments would be. Second, it tells the seller that you can afford to buy their home. By definition, a pre-approved buyer has an approved mortgage subject to an appraisal of the property. Many times a buyer can use this pre-approved status as leverage during the negotiation process.

Step 3: Showtime

Once you know what community you'd like to live in and have an idea of how much house you can afford, its time to start checking out actual properties. Beginning this search online can help save you time because it can help you target homes that meet your search criteria. By using our Multiple Listing Service, your CENTURY 21 real estate professional can even email you when properties come on the market that meet your search criteria. The next step is to begin visiting homes in person. Our CENTURY 21 Woods to Water real estate professionals will arrange visits to properties in your target area and price range. When comparing homes, make sure to look at all aspects of the property. Is the property tax approximately the same? Are both the houses renovated? Do they both have the same amount of bedrooms and bathrooms? Are both houses located on the same or similar streets? Does either house have any encumbrances?

Remember to keep an open mind when you are looking at homes. Use your imagination to help you determine what the house could become with you as the owner.

Step 4: Making the Deal

Once you find the home you want, you need to make an offer for the house. Typically this is a very difficult and trying time because both parties have totally different goals. It is better to have a third party, such as a real estate professional, negotiate the offer. This might also be a good time to consider purchasing a home protection plan. These insurance policies can be purchased by the buyer or seller and help protect against unexpected costs or home repairs during the listing period or in the initial years after a home has been purchased.